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Bacardí, UNTAMEABLE 2014

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Did you know that Facundo Bacardí was born in Sitges, Barcelona? His history is marked by a destiny of difficulties. From his humble beginnings, the Bacardí saga has manufactured their Rum since 1862, overcoming wars, fire, earthquakes, the expropriation of their Cuba factory, the exile, the dry law…

Bacardí has launched a campaign based on the legend of the untameable, Bacardí UNTAMEABLE. To reinforce it in Barcelona, we have chosen iconic locations very near of the sea. The Ramblas, the Plaza Cataluña, the nerve center of the city, and the Port Vell. We have installed in the vitrines of the Liceo Theater digitally printed vinyls, and flags in the Boquería market.

We have also located an amazing location in Seville, where we have installed a building wrap.

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