Amazing! Powerful! The idea of dressing Colón with the new Barça football kit was the news of the year. We took the chance thanks to the works on the elevator of the statue. Havas Media and Nike took advantage of it and we were finally able to execute it.
The test first, then the final one.
Just 25 square meters that pushed us to go on a loader crane of 80 meters and to make a unique patterns, a singular action, with a great impact in the media and an unbeatable ROI.
The action of Nike, that received an award Premio Eficacia de la Asociación Española de Anunciantes (AEA), was mentioned more than 150 times in the Spanish television and appeared more than 450 times in the press, in addition to its great virality. A great confirmation of success.Back to Projects