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Madrid hosted a Formula 1 Grand Prix for the first time, at the new MADRING street circuit inside the IFEMA Madrid grounds. One of the most-watched sporting events on the planet and, at the same time, one of the year's biggest advertising showcases.
For this project we produced and installed over 22,000 m² of large-format graphics. We worked with calibrated colour so every brand looked true to itself, measurements adjusted down to the last detail, and finishes ready to withstand several days outdoors. And, above all, with every phase planned well in advance to meet a tight schedule.
Do you have an idea but don’t know where to start? Tell us about it!