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Shakira's residency in Madrid brought Macondo Park to life, an ephemeral city inspired by Gabriel García Márquez's mythical Macondo. Designed by BIG - Bjarke Ingels Group for Live Nation, it turned the concert site into a cultural destination with a central plaza and themed pavilions devoted to Latin culture.
On a project of this scale, with deadlines that left no room for error, we took on the large-format graphics production. Months of planning, colour proofing and logistics so that, across the 12 concert nights, every element was flawless and exactly where it belonged. From pre-press to installation, making sure every piece fitted into this universe.
Do you have an idea but don’t know where to start? Tell us about it!