Mobile World Congress is one of the largest trade fairs to take place in Barcelona every year. To offer a unique and eye-catching advertising component for one of the main advertisers at the event, Samsung, we developed an exclusive proposal for its organiser, GSMA. It was a temporary element with a significant presence in the entrance area of the congresses.
The proposal consisted of an aluminium modular structure with a 20x9 metre frontlit canvas on the roundabout between the hotel and the exhibition venue. The proposal was developed comprehensively: from the first idea, the structure plans and permits, the topographic study, mockups and renders, as well as printing, production, installation, daily maintenance and removal.
A comprehensive process (idea, production, installation), for a unique piece with a huge impact on both the audience and passers-by.
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